Friday, December 17, 2010

Sundblom's Santas

In 1930, famed Chicago commercial illustrator Haddon Sundblom painted a jolly, red-garbed Santa Claus for the Coca-Cola Company's 1931 advertising campaign. His depictions of the Coca-Cola Santa, formed America's perception of what Santa Claus looks like. The following four prints are from 1961.


Major Pepperidge said...

I mostly remember seeing the Sundblom Santas in National Geographic magazines - probably the old ones that my grandparents had in their attic. I always loved them.

Darrin.. said...

Awesome! My kids were surprised this year when they found out that Santa's look today was largely influenced by Coca Cola!

Anonymous said...

This is just wonderful. In fact your site is great and we loved the two entries for the vintage Christmas seals tolo--so much so we're letting everyone know about it on

So greetings from Croton on Hudson, NY and thanks again.