In 1930, famed Chicago commercial illustrator
Haddon Sundblom painted a jolly, red-garbed Santa Claus for the Coca-Cola Company's 1931 advertising campaign. His depictions of the Coca-Cola Santa, formed America's perception of what Santa Claus looks like. The following four prints are from 1961.



3 comments:
I mostly remember seeing the Sundblom Santas in National Geographic magazines - probably the old ones that my grandparents had in their attic. I always loved them.
Awesome! My kids were surprised this year when they found out that Santa's look today was largely influenced by Coca Cola!
This is just wonderful. In fact your site is great and we loved the two entries for the vintage Christmas seals tolo--so much so we're letting everyone know about it on
http://everythingcroton.blogspot.com
So greetings from Croton on Hudson, NY and thanks again.
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