Saturday, September 21, 2013

RC Maxwell Advertising

The R.C. Maxwell Company is the oldest existing outdoor advertising company in America. These black and white photographs are of billboards and signs created by them in the eastern part of the U.S. during the 1920's.

Surf Avenue Terminal, Coney Island, New York - 1921. Advertising: Adams Chewing Gum.

Street Scene, Newark, New Jersey - 1921. Advertising: Coca Cola, Cannon's Furniture, Krueger's Beer.

4225 N. Broad Street, Philadelphia, PA - 1921. Advertising: Piedmont Cigarettes, Gulf Gasoline, Atlantic Gasoline.

1st and Ocean, Asbury Park, New Jersey - 1922. Advertising: Budweiser.

State and Broad Streets, Trenton, New Jersey - 1922. Advertising: Coca Cola, Fouratt's Music Store, Chesterfield Cigarettes, Harry Harold Hatter.

These photographs are part of the Advertising Ephemera Collection at the Duke University Rare Book, Manuscript, and Special Collections Library.

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