Christmas Catalogs or Wish Books are a great way to look back at product trends over the years. Here are some fantastic examples of catalog pages. The first picture in each frame is the cover. After you get done looking, go over and take a look at a great website called WishbookWeb.com - This is where these pictures came from and they have the complete catalogs scanned for all to see.
Sears 1947 Christmas Book - Big "Happi-Time Farm" with rubber animals - General Electric "Electronic" Record Player - Silvertone Radios.
Sears 1958 Christmas Book - Roy Rogers "Roundup" holster sets - Silvertone Portable Radios - New Electric Phonographs.
Sears 1964 Christmas Book - The Magnetic House (Could this be the House of the Future?) - Viewmaster "See the World Come Alive in 3-Dimensional Color" - Sears / Allstate Automotive Center.
JC Penneys 1966 Christmas Book - Mustang Spreadmobile - Red Ryders for Junior Citizens - Penncrest Phono-Viewer.
F.A.O. Schwarz 1967 Christmas Book - Schuco Disneyland Monorail, Gilbert Erector Sets, Hornby Electric Train Set - Corgi Diecast Vehicles - Matchbox Vehicles.
Sears 1969 Christmas Book - The Sears Personal TV's - Electric Guitars and Drum Sets - Motorized Car Park.