Wednesday, July 2, 2008

Sears, J.C. Penny & F.A.O. Schwarz Catalogs

Christmas Catalogs or Wish Books are a great way to look back at product trends over the years. Here are some fantastic examples of catalog pages. The first picture in each frame is the cover. After you get done looking, go over and take a look at a great website called - This is where these pictures came from and they have the complete catalogs scanned for all to see.

Sears 1947 Christmas Book - Big "Happi-Time Farm" with rubber animals - General Electric "Electronic" Record Player - Silvertone Radios.

Sears 1958 Christmas Book - Roy Rogers "Roundup" holster sets - Silvertone Portable Radios - New Electric Phonographs.

Sears 1964 Christmas Book - The Magnetic House (Could this be the House of the Future?) - Viewmaster "See the World Come Alive in 3-Dimensional Color" - Sears / Allstate Automotive Center.

JC Penneys 1966 Christmas Book - Mustang Spreadmobile - Red Ryders for Junior Citizens - Penncrest Phono-Viewer.

F.A.O. Schwarz 1967 Christmas Book - Schuco Disneyland Monorail, Gilbert Erector Sets, Hornby Electric Train Set - Corgi Diecast Vehicles - Matchbox Vehicles.

Sears 1969 Christmas Book - The Sears Personal TV's - Electric Guitars and Drum Sets - Motorized Car Park.


Vintage Disneyland Tickets said...

Oh the hours I have spent on "" I love that site! They have great scans, you picked a fine bunch here, I had that Motorized Car park from the '69 Sears catalog!

Major Pepperidge said...

This just drives home the fact that LOVE old stuff! Look at all those fun, simple, amazing products.

Major Pepperidge said...

(the fact that I love old stuff) I meant to say!

Viewliner Ltd. said...

I would sit for hours looking through these books. They were great. Old stuff is cool.

outsidetheberm said...

Thanks for this! Was just wondering the other day about a good source for wish book info.

Debbie V. said...

Thank you for posting these.
While looking over the pictures and descriptions, I become the child who loved pretending and being excited about the possibilities of life. It's funny how just a picture of an old radio or toy can bring back the feelings.