Wednesday, August 13, 2008

Atlantic City, New Jersey - 1920's Boardwalk Advertising

Photographs of billboards and signs created by the R. C. Maxwell Company, the oldest existing outdoor advertising company in America. From the Duke University Rare Book, Manuscript, and Special Collections Library.

Boardwalk and Pennsylvania Avenue - Advertising Kuppenheimer Clothes, DuPont Products Exhibit, Blackstone and Underwood Typewriters.

Clabby's Bath on the Boardwalk - Advertising Piedmont Cigarettes and Boston Garter.

Boardwalk - Advertising Lucky Strike Cigarettes.

Boardwalk - Advertising Bemis & Call Wrenches and Murad Turkish Cigarettes.

Boardwalk - Advertise "RIGHT" Hire the R. C. Maxwell Company.


Major Pepperidge said...

Like Coney Island, I wish I could have seen Atlantic City during its heyday! Hard to believe that the Steel Pier is slated for demolition (if it's not already gone)

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Anonymous said...

wow, great photos! THANKS for posting these! for those of us who will never have a chance to see what the boardwalk once looked like, you're doing us a great service! thanks again!!!