Wednesday, January 14, 2009

American Motors 1954

On January 14th, 1954 the American Motors Corporation was formed by the merger of the Nash-Kelvinator Corporation and the Hudson Motor Car Company. At the time, it was the largest corporate merger in U.S. history, valued at $198 million. Had AMC survived, they would have been celebrating their 55th anniversary this month. But it was not ment to be!

While the "Big Three" introduced ever larger cars, AMC followed a "dinosaur-fighter" strategy by focusing on the compact car, a fuel efficient vehicle twenty years before there was a real need for them. And a refusal to participate in the Big Three's restyling race policy helped Rambler develop a reputation as solid economy cars.

So let's take a look back at some of the car designs that AMC inherited, in photos and advertisments provided by Charles D. Test at Chuck's Toyland. A website of wonderful and historic "STUFF".

1950 Nash automobile dealership photograph.

1950 Rambler and 1902 Rambler in showroom.

1951 Nash Ambassador Pinin Farina Prototype.

1951 Nash Healey promotional photograph.

1951 Nash Rambler Custom Station Wagon.

1951 The Saturday Evening Post advertisement.


The Old Nail said...

Great pics! Love the Auto stuff :-)

Keith said...

Wow! I love classic cars. There's just nothing quite like them.

Major Pepperidge said...

The Rambler is cute in its old-fashioned chunky way, and that sporty Nash Healey is pretty sweet!