Tuesday, May 12, 2009

The Today Show - 1952

The Today Show, is an American morning news and talk show airing weekday mornings on NBC. In pre-production, the proposed title was The Rise and Shine Revue. Debuting on January 14, 1952, it was the first of its genre, spawning similar morning news and entertainment television programs across the United States and around the world.

Legendary pioneering NBC president Sylvester "Pat" Weaver picked Dave Garroway to host his new morning news and entertainment experiment, the Today show. Garroway soon was joined by news editor Jim Fleming and announcer Jack Lescoulie as television's first family of the airwaves when the show debuted on Monday, January 14, 1952.

Though initially panned by critics, Garroway's style attracted a large audience that enjoyed his easygoing presence early in the morning. His seriousness in dealing with news stories and ability to clearly explain abstract concepts earned him the nickname "The Communicator" and eventually won praise from critics and viewers alike.

Garroway had a vast curiosity that led Today wherever his ideas took it—to Paris in 1959 and Rome in 1960, to car shows and technology expos, to plays and movies, and even on board an Air Force B-52 for a practice bombing run—in short, everywhere in the world then accessible to television.

When the show couldn't go outside to the world, the world was brought into the studio, evidenced by the parade of politicians, writers, artists, scientists, economists, musicians, and many more who visited Garroway and company in the RCA Exhibition Hall, then, The Today Show's home on West 49th Street in Manhattan.

LINK: All photographs are from the LIFE Magazine Archives dated January 1952 - Photographer: Peter Stackpole.


Major Pepperidge said...

I have a few color slides taken from the street, looking at the Today Show studio... they are from about 1955. If I can find them I'll scan them and send them to you.

Keith said...

Those were great to see. It's so cool that this show has been on for so many years. I enjoyed seeing photos from the early days. I hope your week has started off well. Cheers!

Vintage Disneyland Tickets said...

WOW, that's one busy set! It looks like one of those old museum displays! I love all the machines, the black & white just enhances the mechanized look. Thanks for sharing these!

Viewliner Ltd. said...

I am having some mojor computer problems. So I will be down most likely for the next couple of days.

Thanks for the comments guys. See you soon.

Major: That would be great. Looking forward to seeing them.