I know its a little early for Christmas, but these Leon Reed 1955 Slides of the Ford Rotunda picture an era of automobile marketing, long since gone.
Ford Motor Company originally built the Rotunda, designed by Albert Kahn, for the 1933 Chicago World's Fair. After the fair closed, Ford had the Rotunda disassembled and moved to Dearborn, Michigan, where it took 18 months to rebuild on a site directly across from Ford Motor Company's Central Office Building.
Constructed of a steel framework, over which Indiana Limestone was attached, the building resembled a stack of four gears, each decreasing in size toward the top. The Rotunda was opened to the public in Dearborn on May 14, 1936, and immediately became a top attraction.
The annual Christmas Fantasy held during the Holiday season was partially responsible for the Rotunda's popularity, with nearly a half million people visiting during 1953, the very first year it was held.
A giant Christmas tree was always a spectacular thing to see, and the Christmas Fantasy became more spectacular each year. In all, nearly 6 million people visited the Christmas Fantasy during the nine years it was held at the Rotunda.
Read more about the ultimate demise of the Ford Rotunda at Automotive Mileposts. To see some great automobile pics at the Rotunda check out the Stuff From the Park Blog. These slides are from the Leon Reed photostream on Flickr.