Monday, June 1, 2009

Shopping Can Be Fun!

These 5 videos, titled "Shopping Can Be Fun: A New Concept in Merchandising" are absolute must see Americana. They are from, Automobile History USA by the Romano Archives on You Tube.

A liitle more than 17 minutes total, these videos are an historic look back to 1957 at the Hillsdale Shopping Center in San Mateo, California advertising and promoting itself in this outstanding film. Excellent footage of stores and shoppers in an upscale suburb. TAKE THE TIME AND ENJOY!

Part 1 - Overview of the Mall!

Part 2 - Auto Show, Easter & Armed forces Day!

Part 3 - Travel & Vacation Show & Circus!

Part 4 - Bufano Statuary, Flowers & Fashions!

Part 5 - Auto Show, Christmas Time & Toyland!


Keith said...

These look cool. I'll definitely have to check them out. I always loved watching these sort of clips.

Major Pepperidge said...

Even the parking lot shots are great! Check out the huge crowd for the Easter Bunny. And all of those stores I've either never heard of, or else they are no longer around (Newberrys, Gallen Kamp Shoes, etc)...

Debbie V. said...

What a great find!! Not only the subjects of the videos themselves, but all the details about everyday life "back when". Thank you so much.

walterworld said...


And the Hillsdale Shopping Center continues to enjoy success in San Mateo.

Thanks for highlighting this...