Saturday, March 13, 2010

More Fair Flash

More Flash Cards from the 1964-65 New York World's Fair. These cards pictured major exhibits and attractions at the Fair, either as artist renditions or models.

  • In the dramatic elliptical pavilion of the Coca-Cola Company , the visitor enjoys a free Global Holiday as he steps into re-creations of exotic foreign locales. By utilizing the senses of touch, hearing, smell and sight, the designers have added a new dimension to realism. The visitor has the sensation he is actually there...

    These unique "experience areas" encircle a 120 foot Tower of Music which features music from the world's largest and finest electronic carillon. Programs range from full symphony to rock and roll and music of countries round the world.

  • The Radio Corporation of America's activities at the Fair feature a full equipped color television communications center and a close-circuit color television network, both of which are operated as a public service and programmed to make the Fair more enjoyable and exciting.

    Within the structure, visitors are able to see themselves on color television, enjoy a backstage view of a color TV studio in operation, and listen to stereophonic music in two lounge areas.

  • The Schaefer Center, home of America's oldest lager beer, combines unique architectural construction with a relaxing and pleasant atmosphere. The center houses a Restaurant of Tomorrow and an exhibition area under its two air-filled "floating" roofs.

  • The atmosphere of the IBM Pavilion at the Fair is that of a garden. Tall steel trees form a green translucent cover for a series of colorful exhibits that offer simple and entertaining explanations of computers and modern information handling devices.

    The main attraction is the "Information Machine", an ovoid theatre raised 90 feet above the ground. To reach the ovoid theatre, a series of elevated walkways lead visitors to 12 tiers of moving seats, a "People Wall".

    Audiences of some 400 at a time are lifted on the Wall by hydraulic mechanism into the theatre where they are shown how the methods used by computer systems are similar to those used to solve human problems in everyday life.

  • The Pavilion of the National Cash Register Company dramatically depicts the role of business machines in today's world. The colorful ground floor of the Pavilion features the International aspects of life in 1864 as typified by NCR's operations in more than 120 countries.

    Major Pepperidge said...

    I love the photos of the models (hopefully some of those still survive), and the info on the cards is great too. Never knew that the roof of the Schaefer Center was supposed to be an "air-filled floating" roof.

    Bearride - Raymond said...

    I love this set of cards. You really get a feel for the way the pavillions were supposed to look like. Only if I were born in 1949 instead of 1969.... If there ever becomes a wayback machine this is the second place I'd visit.