Wednesday, January 18, 2012

The Deco Fair

Here are 5 of my favorite 1939 New York World's Fair postcards.
You gotta love all that DECO!

General Electric Building - The exhibit building will feature three general sections, one devoted to product display, one having a "house of magic" auditorium, and Steinmetz Hall, in which 10 million volts of artificial lightning will be generated and discharged in spectacular fashion for Fair visitors. Harrison and Fouilhoux are the architects.

Westinghouse Electric and Manufacturing Building - The building is 25,200 square feet and its two great wings are 55 feet high. The great fountain in the center court, 120 feet high, plays a "synchronous symphony of color, sound and water."

Electric Products Building - Mural by Martha Axley depicts the use of electricity in modern industrial life. Architects: Walker and Gillette.

The Du Pont Building - A series of giant retorts and vessels, mounting 100 feet into the sky and filled with gases and liquids in ever changing colors, will emphasize the importance of chemistry in the Du Pont Company's exhibit. The sixty foot mural on the semi-circular wall which encloses the tower and forms the fascade of the building will depict the wonders of chemistry. Walter Dorwin Teague is the designer and A.M. Erickson the engineer.

The Marine Transportation Hall - Twin ship prows, each 80 feet high (30 feet higher than the nose of the Normandie), give a nautical flavor to the main entrance. Sea effect is further enhanced by boat decks, 150 foot mast and large basin for display of yachts and cruisers. Architects of the building were Ely Jacques Kahn, William Muschenheim and Morrison J. Brounn.

6 comments:

Heidi Ann said...

Hi Richard! I DO indeed love the deco. Thanks for sharing these fabulous postcards!

Debbie V. said...

Those buildings are absolutely gorgeous - esp the last three. What a thrill it must have been to stroll around there.
Thanks for posting and Happy New Year!

The Viewliner Limited said...

My pleasure Heidi. A great World's Fair.

Happy New Year Debbie. Good to hear from you. Hope all is good.

Major Pepperidge said...

When you look at b&w photographs, it is easy to forget how much wonderful color there was at this fair!

The Viewliner Limited said...

It is as you say Major...
"A GREAT FAIR" with lots of color.

Paul Duca said...

Interesting they reference the Normandie...by the time the Fair ended its first year, World War II has started, and the pride of the French Line was impounded in New York harbor, until it was destroyed in a fire while being converted to a troop ship following Pearl Harbor.